As vice president, Bhasin will spearhead new business ventures as well as drive brand strategy and integrated marketing along with chief business officer, Meghna Apparao. With over 20 years of experience, Bhasin has worked across companies like Titan where she was the head of marketing & retail for Fastrack and Wildcraft as the CMO. She has a degree in Bachelor of Commerce (Honours) from Lady Shri Ram College for Women and Post Graduate Diploma in Business Management (Marketing) from TA Pai Management Institute, Manipal.
“Licious’ growth is not just driven by new markets and products, but its consistent repeat order rate of 90% since the first year of its operations,” said Bhasin.
The company has recently expanded its footprints and is now spread across 13 Indian cities including- Bangalore, Hyderabad, Chennai, Coimbatore, Vizag, Visakhapatnam, Pondicherry, Mumbai, Pune, Delhi-NCR, Chandigarh, Jaipur and Kochi.
“Licious is at an inflection point and we are looking up to her able leadership to take the brand narrative to the next level. This will be in alignment with our pan-India expansion and our vision to make Licious the most-loved meat brand in India, especially among quality-conscious Indians,” said Naveen Kumar Nerlaje, HR Head, Licious.