Aditya Birla Fashion and Retail Limited (ABFRL) is one of the companies that were severely impacted by the Covid pandemic. Though most of its stores are operational now, footfalls are still low and therefore, revenues are still below pre-Covid levels. To counter this, ABFRL continues to follow its strategy of cost rationalisation. For instance, ABFRL made a cost savings of Rs 417 crore in the second quarter of 2020-21 and was able to bring down
