Sundaram Asset Management Co. Ltd. – the asset manager for the schemes of Sundaram Mutual completes 25 years as a corporate entity today. Sundaram Mutual, as the brand is popularly known, has been through multiple avatars in its 25 years interspersed with two Joint Ventures – First as Sundaram Newton till 2002 and then as Sundaram BNP Paribas from 2006 till 2010.
Sundaram Mutual has built a retail customer base of over 3.5 million customers having invested in its schemes. Today it has a nationwide presence with 88 branches. Along with its subsidiaries, the Assets Under Management of the group exceed Rs 40,000 crore.
In its latest strategic action, the fund house announced the acquisition of Principal Mutual Fund. Principal Mutual, as it currently stands, should add about half a million customers and about Rs 7,500 crore in assets under management to the Sundaram Mutual stable.
Over the years, Sundaram Mutual has gained recognition in several areas, including unearthing the India Midcap wealth creation opportunity. Sundaram launched the first branded midcap fund in the industry in July 2002 (as of Jan 31st 2021 it has delivered a CAGR of 23.8% since inception vs the benchmark return of 19.7%). Sundaram Mutual was first to launch several innovative thematic fund ideas notable among which are a Rural themed fund as well as a Services themed fund.