The integration of ETMONEY’s feature on Google Pay will help its users have a seamless experience without leaving the platform. This collaboration will allow Google Pay users to identify the right MF schemes and invest in them within minutes using their Google account and Unified Payments Interface (UPI) ID. Google Pay users will not have to create a user ID to access this facility. It will be same if one wants to invest in NPS as well.
With regards to MFs, users can go through curated lists of investment themes, see top mutual funds, and do a comparative analysis. Further, first-time investors can complete their KYC within minutes without any paperwork. ETMONEY has enabled zero paperwork, instant KYC on the Google Pay App.
“We are starting with Direct Mutual Funds and NPS and will soon expand to our other offerings in the near future. The sheer reach and native experience offered by both platforms will be extremely helpful in driving the mission of simplifying the financial journey of millions of Indians,” ETMONEY’s Founder-CEO, Mukesh Kalra said.
(Disclaimer: ET Money is owned by Times Internet, the publisher of Economic Times website)