/Fynd, Flipkart ink partnership ahead of festive season

Fynd, Flipkart ink partnership ahead of festive season

NEW DELHI: Reliance-backed offline-to-online omnichannel platform Fynd on Tuesday announced a partnership with e-commerce platform Flipkart to extend its omnichannel strategy and help more brands sell on Flipkart.

“With this integration, Fynd’s merchants can activate their physical stores on the Flipkart marketplace, place their products in front of a bigger audience, and conveniently manage inventory and orders,” the company said in a statement.

Fynd’s existing marketplace integrations include Amazon, Myntra, Ajio, Tata Cliq, and now Flipkart. The statement said Fynd and Flipkart have collaborated to facilitate over 30 brands go live on Flipkart, including Red Chief, Globus, Spykar, Celio and Ruosh.

“COVID-19 has accelerated demand for omnichannel commerce. With this integration, we offer brands the opportunity to reach new customers, maximise product discovery, and grow sales,” Fynd co-founder Farooq Adam said.

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Small Biz-Economic Times