/Book now, pay later: Hotel chains launch offers, discounts packages to woo customers

Book now, pay later: Hotel chains launch offers, discounts packages to woo customers

New Delhi: Tourism may be impossible now amidst lockdown and fear of Covid-19 but thats not stopping hotels from doling out discounts, freebies and other offers to woo consumers. ITC Hotels has launched the Welcombreak all-in getaway package where customers can book now and pay later with bookings valid for stays till October 31.

Starting at Rs 5299 plus taxes, the offer is valid for ITC hotels including ITC Grand Bharat in Manesar, ITC Rajputana Jaipur, ITC Royal Bengal Kolkata, ITC Kohenur Hyderabad, and ITC Gardenia in Bengaluru. It includes all day meals, late check outs, happy hours, and complimentary laundry.

“We are receiving queries pan India and have received an excellent response for ITC Grand Bharat in Manesar and Welcomhotel Amritsar. While international travel will take time to pick up, people will definitely seek options closer home or ones that are doable by road,” said Anil Chadha, COO, ITC Hotels.

Chadha said even in cities like Mumbai and Chennai, which are yet to open up, people are searching for breaks within the city or within motorable distance for future travel. Besides its all in getaways package, ITC also has the day use package for 12 hours from 9 am to 9 pm starting at Rs 4499 plus taxes.

Indian Hotels Company (IHCL) has launched its 4D travel experience package, Dream, Drive, Discover, Delight which includes all meals besides spa experiences and guest transfers through ‘sanitised cars’ at ‘special rates’. Rates for IHCL’s Pratap Mahal luxury resort in Ajmer and Tajview Agra under the package start from Rs 8400 and Rs 8000 respectively.

“Special assistance will be offered for accommodation and meals for nannies and drivers. Considering the uncertainty around travel, the offer allows for modifications and is fully refundable. The amenities have been tailormade for the post Covid scenario. The offer is doing extremely well in Karnataka. We have hotels and bungalows in Coorg and Chikamgalur which had room bookings on day one of opening,” an IHCL spokesperson said.

Nikhil Sharma, area director, Eurasia at Wyndham Hotels & Resorts said his chain which runs hotels under brands like Ramada is offering a 15% discount for stays of two nights or more under its Travel Again promotion. “This campaign is promoted across the region with an emphasis on benefits of booking directly. Many Wyndham Hotels & Resorts brand hotels are participating across the country… We have also introduced staycation packages in Lucknow, Amritsar, Chandigarh, Udaipur and Khajuraho to name a few. We see staycation as a major segment in most cities as people get ready to travel and explore their local area, or opt for destinations they can drive to,” he said.

An industry executive said overall prices for hotels are down because demand is down. “The rationale behind these decisions of offers and discounts is a function of demand and supply. Hotels are resorting to discounting and lower pricing to boost occupancies,” he said. “People have been locked up in their homes for three months and are looking to get away now and hotels realise they need to have high value packages.” Another industry executive said some leading chains have also cut back on rates for airline crew accommodation in a bid to get more business.

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